Deepak_utobians

Hello, I'm Deepak Sahu Popularly known as wanderingdeepak, Marketing Executive at utobo Inc. @thewanderingdeepak

Create a lasting impact and deliver value​

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Create a lasting impact and deliver value​

Marketing is not just about creating awareness or generating needs in the market. It represents the vision, value, and impact which you want to create in the world.

Do you remember “Apple’s 1984 super bowl” Ad? And “Nike’s 1988 just do it” Ad? These are the two best examples of a piece of marketing that changed the world. Apple’s introduced the freedom that personal computers will bring to its users and inspired tech leaders to see computers as a creative force for good and nike persuaded people that anyone can be athletes if they choose to be.

I believe the fundamental of marketing remains the same irrespective of the medium and channels of promotion. As a marketer, you need to ask yourself, what is that single most important thing which your company stands for?  What makes you different than competitors? How you want your customer to see your brand? Each marketing effort should be in sync with the core values and mission of the company.

Today alternative products are available for almost everything. It is really important for marketers to emotionally connect with users and reward loyal customers. Now the question arises how do you emotionally connect with your customer base? My answer is extremely simple – genuinely care for them.

The marketers need to build different customer personas, understand the customer needs of each segment, what are their likes and dislikes, what is stopping them to buy your product? Marketing must address the entire customer journey; it should provide the right context for people to understand the products and offerings.

Each marketing effort should give one clear message across the channels. If you are an innovative company that is breaking boundaries such as tesla, your message should inspire people to use your innovation proudly.

Today digital marketing has become more important than ever. Most of people are ordering online. Each marketer needs to expand their digital footprint. We at utobo are helping tutors around the world to not only teach online but also providing them with the marketing tools to connect, engage, and grow their student base.

I urge marketers of today to not just think about how you can rank on the first page of google and bing, or viral your marketing video. The marketers need to think of marketing as a creative tool to communicate effectively and create emotional bonding with customers, employees, partners, and society at large.

 

Author – Raj Sahu

CEO utobo.com

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5 Ways to Enhance Learning Outcomes in Online Education

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5 Ways to Enhance Learning Outcomes in Online Education

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5 Ways to Enhance Learning Outcomes in Online Education

Restrictions brought by the pandemic have surged the popularity of online learning among students across the globe. 

The average college tuition by year increases significantly, especially for nonprofit four-year colleges. But education is not unattainable regardless of the circumstances, especially with today’s technology,  as the education sector is constantly evolving to determine how to improve online learning for students. 

Educators have to reorganize their teaching methods and create a system that can enhance learning outcomes and work seamlessly in this setting. The challenge with online learning is it makes it harder for educators to evaluate students and identify whether they actually pay attention in the class. 

With that, here are several ways you can enhance learning outcomes in online education and keep students interested throughout the course. 

Restructure Teaching Methods

Unlike traditional education, much of the learning in online education is completed asynchronously, which can often lead to students feeling disconnected from the instructor and their peers. While some unengaged students can acquire the required lecture content and pass their examinations, it is not uncommon for them to not be able to apply their learning outside the virtual classroom. 

That said, you must restructure your teaching methods to ensure that students can concentrate, prioritize, and organize their learning. A rule of thumb is to provide them with a structure by spelling out the tasks students have to complete each week. This way, you can make sure that each class session is purposeful and allow students to be engaged in the depth, breadth, and quality of their learning.

Communicate with Students Regularly

Constant communication between the instructor and the student is one of the suggestions to improve the online learning experience. Online learners are prone to procrastinate because they are not surrounded by classmates and instructors. Although some may start out fully engaged, it is not unusual for their motivation to wane, resulting in them falling behind.

One way to avoid this is to conduct interactive online activities through one-on-one meetings or anonymous surveys. Using anonymous surveys, you can gain significant insights into the current circumstances of your students and create learning materials that improve your desired outcome. It can also help you understand the students’ motivation for taking your class and their expectations.

Create a Flexible Learning Environment

After all, not every student has equal access to reliable technology, a high-speed internet connection, and even a distraction-free learning space. Therefore, one way on how can we improve online education is to recognize the challenges students face and create a flexible learning environment. 

This includes allowing students to access course resources in numerous ways and helping them understand a complex topic before proceeding to the next lesson. While this might seem time-consuming, making meaningful discussions can prompt students to reveal their perceptions and increase the likelihood of them applying their learning in real-life scenarios. You may also encourage self-learning and provide them with assignments that require significant analytical, reading, and analytical skills to help them gain a better understanding of the learning concept. 

Provide Regular Feedback

Enhancing learning outcomes in online education can be as easy as providing regular student feedback. When learning online, feedback enables the learner to evaluate their progress and identify potential areas of self-improvement. It also improves knowledge retention and promotes self-reflection as well as encourages comprehensive and constructive discussions with educators and other online learners. 

It is, however, important to note that feedback should be a two-way street, meaning you should also ask students about how they feel about the overall learning experience. In doing so, you can adjust your teaching methodologies accordingly and ensure that it is engaging to prevent students from going through the stage of losing interest during the lecture. This also allows you to design the course content in a way that provides the expected learning outcomes for students, create a lasting impact and deliver value

Choose the Right Technology

Improving teaching methods can only take you so far in online education if you don’t have the right learning management platform to hold your classes. The reality is that the wrong technology can bring too many technical hurdles that can make it more challenging for both instructors and students to navigate. That said, choosing the right learning management system (LMS) is among the suggestions to improve online education system and organize learning timelines. 

With the right LMS, you can simplify learning and pinpoint areas of your eLearning course that may be lacking as well as facilitate communication and promote collaboration. However, choosing the right LMS can be challenging with so many providers in the market advertising how their product is a cut above the rest. An excellent way to narrow these options is to ask for a comprehensive product demonstration and a sufficient amount of time to try the software out to ensure that it aligns with your learning goals and objectives. 

Enhancing Online Learning Outcomes Effectively

Improving learning outcomes is a continuous process due to the volatile nature of the online learning industry. Thus, you must take advantage of innovative solutions such as Utobo to grow as an online Creator during quarantine and compete with sales-driven organizations. Utobo is brimming with dynamic features such as multimedia formats, flexible publishing, and attendance reports on top of its Basic, Premium, and Ultimate pricing packages.

 

Author – Deepak Sahu

Marketing Executive  utobo.com

Most Popular

5 Ways to Enhance Learning Outcomes in Online Education

utobo  |  A platform to learn online, share & personalise

Three important pillars of online education system

Creators Picks

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