Business Blogging for Beginners
We have already established the benefits of business blogging and if I have convinced your about its importance, here is a guide to get started. We have discussed about how it is important to gain leads and traffic and how it can help us rank higher, but we need to understand that business blogging is not just fitting a few paragraphs into a frame. It takes a LOT to establish the results from blogging.
Good Business Blogging
To be a good business blogger, you need to be consistent. You need to make a publishing calendar so that you can stick to a schedule. If you are not consistent, you won’t rank higher consistently. It is that simple, my friend.
You need to post atleast two bogs every week and they must be easy to read and engaging. You will need to be active in the business community and engage into healthy discussions with your readers. At the end its about engaging your customers and converting the lead.
Finding a platform:
There are hundreds of platform to upload your blog posts but I would recommend WordPress as it has 80 million posts per month. That shows the scalability of the platform. It is easy to use, easy to edit and has some very useful tools. You can select a theme you like, install plugins. All you need to do is come up with great content and infographics. There are colour options, covers, categories, tags , fonts, etc. If you make the best use out of it, you can make a ‘compounding’ blog.
What content should I post?
This is the most basic question you will have but answering this can take up hours. As your are running a business, I am assuming that you know who your customers are and what they like. Come up with categories and list them. Brainstorm with the team and filter some of them out and make sure you have around 5-6 categories at hand. Let’s understand this with an example.
Our main audience is tutors and students, hence our categories consists of online educations trends, hacks, and productivity hacks. We also blog about digital marketing as it is the name of the game these days and everyone wants to know about it.
This way, write great content about such topics with prose and infographics so it is easy to read.
How do I make it look appealing?
No one is going to click on your blog if it looks scary with a zillion of paragraphs that has words they never heard. Its a blog and not a CAT reading comprehension question. Keep it simple. Make sure that your heading are subtle. Keep the prose easy to look at. Use infographics because a picture speaks a thousand words and honestly, since our childhood, we have hated books that didn’t have pictures. Use a good theme and good fonts. That’s it. You are good to go.
Let’s revise the SMART Goals again. It just won’t leave us. You need to set SMART goals for your blogging campaign. It won’t happen overnight with one blockbuster blog. It is a process.
What is your goal from posting blogs? More leads? More traffic? Educating people? Now, for startups , it is all of these three. Whatever your situation is, you need to prioritize your goals. If you fail to do that, you might get lost in the chaos of million other things to take care of.
It is important that you keep tracking your progress. Metrics like social sharing and website traffic are really important for you to know how your content is performing.
If you think you will post 100 blogs this month, you are either kidding yourselves or you are going to compromise with the quality of the blogs. Make sure you have a calendar that has your publishing schedule and it is something that allows you to be consistent but also realistic with the goals and not compromising the quality.
Say you want your website traffic to increase by 20%. This gives you a relevant goal as a increase in website traffic is an opportunity to get more leads.
Not setting time based is really dangerous especially if you are a startup. There are millions of tasks for you to do. So, set up a time frame for your blogs. It will help your track your steps and performance.
Even though you have set up SMART goals, you won’t see results if you try to deceive the system. The Google Algorithms are just too smart to hand it to you. You should avoid keyword stuffing or plagiarism as Google is going to realize it soon and your ranks will decline. be smart and genuine with your content and Google Algorithms can be your best friend.
I guess that’s it from our side. Contact us at firstname.lastname@example.org or comment on this blog in case you are looking for further help. We are happy to help. Stay Home Stay Safe and Keep Blogging fellas! 🙂
Avinash Somjani is an intern at utobo and he is currently pursuing his MBA at SIBM Bengaluru. He is passionate about sports, science fiction, history and the ever changing colour of his pen.